Case Study of “Taali Bajao” and “Diya Jalao” Events led by PM Shri Narendra Modi

Events that United Diverse Population more than 1.3 Billion of India During COVID-19 Pandemic Crisis: A CASE STUDY of “Taali Bajao” and “Diya Jalao” Events led by Indian Prime Minister Shri Narendra Modi!

India is the country with diverse population of 130 crore people. People are diversified on the basis of language, caste, religion and income status. It is a democratic country where everyone has freedom to speech which often leads to protests and clashes in opinions. Any government’s new policy sends sensational waves all around the nation dividing people into two groups- supporters and protesters. Managing such high population with different mind sets is a dreadful task. This case study will study how those two events “taali bajao” and “diya jalo” during covid-19 pandemic crisis united population of India.

COVID-19 Pandemic Crisis:
COVID-19 popularly known as Coronavirus originated from city Wuhan, China in December, 2019. Soon, it spread to whole world in 210 countries. The countries included giant powerful countries as well like United States, every country of Europe, India and lot more. In no time, it became a pandemic disease leading to lockdown all over the world where people were penalized or beaten up for stepping out of their houses. The disease was immensely contagious which spread through droplets of saliva or discharge from the nose when an infected person coughs or sneezes. The primary prevention to curb this disease was my protecting oneself from infection by washing hands, using an alcohol-based sanitizer and not touching one’s face. The infected people were to wear mask to cover their mouth but soon, no one was seen without mask.

The symptoms of Coronavirus included fever, tiredness, dry cough. Other symptoms included shortness of breath, aches and pains, sore throat and a very few people reported diarrhea, nausea or a runny nose. People with early symptoms were instructed to self-isolate and contact medical provider.

Awareness campaigns were run all over the world to educate people, how to deal with this pandemic. Various points like, stay at home, avoid touching face, wash hands regularly, maintain at least 1 metre distance with others, maintain cleanliness and hygiene were raised. Social media, TV channels, newspapers, were all flocked with Coronavirus news only.

An event is a social gathering with the objective to establish communication between the gatherers. Every event is carried out with certain purpose and goal on specific date and time informing potential guests about the same. Events have become popular mode of communication in last decade in India. The event industry is growing exponentially. There are various kinds of events like award functions, culture events, corporate seminars, government events and many more. An event involves various stages like pre-event, during the event and post-event.

Pre-event is the first stage which involves planning and designing of event. It is the basic and core function on which whole event is based. Slight mistake at this point can lead to disastrous results.

During the event is the execution of event. The event organizer employs all the planning and strategies into planning mode.

Post-event is the evaluation of event. Every event generates result or an outcome. It involves feedback from guests on the basis of which next event is planned. The organizer deeply analyses the strengths and weaknesses of the event and ensure to work towards success in next event.

This case study will focus on two very unique events executed at India mass level and understand the purpose and goal behind those events.

1. To study two events “Taali Bajao” and “Diya Jalao” deeply and analyse what impact they left on Indian citizens.
2. To study the purpose and goal behind these two events.

TAALI BAJAO EVENT – The Taali Bajao event was conducted on 22nd March, 2020 in all over India. The idea was proposed by India’s Prime Minister, Shri Narendra Modi on 19th March, 2020. 22nd march, 2020 was the day when Janta Curfew was executed for the first time in country to fight against coronavirus.

Speech by Indian PM Shri Narendra Modi:
The speech by Shri Narendra Modi on 19th March, 2020 began with the explanation of situation in the world. He has been honored as one of the best orators in the world and one of the best leaders as well. He articulates his speeches in such a harmonious way that he steals away every heart and leave Indians spellbound. He always put citizens above him and ask for their help rather than giving out his instructions. This creates a sense of responsibility amongst citizens that they have to carry certain duty for their country. He requests people and not impose rules to follow. Similarly, he requested everyone to remain at home for Janta Curfew on 22nd March in the politest way possible. He adopted a motto of “Hum swast to jagat swast” which means, “If we are healthy then world is healthy”. He brought out patriotism through his speech which brought out the sense of unity amongst people.

After explaining the whole situation, request for Janta Curfew, he proposed his idea for “taali bajao” event. He requested everyone to come out at 5 pm for 5 minutes in their balconies, terrace or lawns and bang plates, ring bells and clap to salute and motivate all those people who are working day and night to make this crisis survivable, i.e., doctors, nurses, hospital staff, police, sanitation workers and delivery staff. He termed them as National saviours. He requested societies and various government departments to play sirens on loud speaker to create awareness. He gave this event a tagline “Seve Parmo Dharm”. There was nothing political in his speech but only for nation, repeatedly termed as one family.

Execution of the Event:
On 22nd March, this event was carried with full force. Millions of people were on their balcony, terrace or lawn ringing bells, banging thaali, plates and clapping with zeal and enthusiasm. This movement by Shri Narendra Modi is regarded as event though there was no common venue where people met. But it brought people out at their terrace, balcony and lawn at one specific time catering to one purpose of saluting national saviors. Also, it established a platform for communication as people interacted with others living in same neighborhood. Not only physical communication but digital communication sent waves in entire nation through social media. People from all over the country posted pictures and videos on their social media as no one had seen such a national event ever before. The sharing of stories and the patriotism for country to fight against this pandemic crisis brought 100 Billion of population at one page and united this diversified country.

In that gloomy crisis when minute by minute cases of Coronavirus and death were increasing, this 5-minute event gave people hope that although they are at their home but they are not alone. 130 crore people are together in this. The country where it’s next to impossible for two groups of people to settle at one point, here everyone was complying Prime Minister’s request adhering to social distancing. This also generated a sense of sensitiveness and gratitude amongst people for all those on whose shoulders everyone’s lives were dependent.

Shri Narendra Modi’s always began his speech by addressing nation as “mere pyaare deshwasiyo”- my dear countrymen. When fighting the crisis, he made citizens realize that they are above it and can win it. Modi said, “You have never disappointed me whenever I have asked you something.” This is how great leaders manage the masses. He surpassed every other leader through his oratory skills, even Donald Trump and Xi Jinping.

As no movement can be carried out without opposition’s view, so did this one. The opposition leaders labelled Narendra Modi as Dramebaaz Modi after his speech.

Shiv Sena leader Sanjay Raut took swipe at Modi’s appeal with heavy criticism. He said that people’s response was reflection of lack of seriousness on the part of government. He said that Modi turned the pandemic crisis into festival-like event and eliminated all the fear and terror.

But Narendra Modi tried to cater to that rising panic with his vigilance. He always highlighted importance of social distancing to curb this crisis and appealed people to participate from their houses only. The goal was to uplift citizen’s morale when daily news of numerous deaths was shattering hope. Most importantly, being a democratic country, nothing was imposed rather people were motivated to participate on their own will which generated a sense of belongingness and gave them direction and purpose. The event turned out to be a legendary one.

DIYA JALAO EVENT – An appeal to light diyas (lamp), candles or mobile phones was made by Shri Narendra Modi on 3rd April, 2020. 130 crore Indians were requested by Prime Minister to express their solidarity with nation’s massive fight against Coronavirus on 5th April, 2020 at 9 pm for 9 minutes.

Speech by Indian PM Shri Narendra Modi:
He as usual implemented his oratory skills in his speech. He began by praising citizens for their patience and cooperation during nationwide lockdown and for actively participating in 22nd March, “taali bajao” event. He emphasized on unity of county multiple times. He said that 130 crore people are in lockdown but no one is alone. We are all united with one mission (Sankalp). India has set an example for others to follow.

During his speech, he highlighted the importance of inner spiritual light to fight against pandemic crisis and that’s when he propped his idea of “diya jalao”. He encouraged everyone to eliminate darkness of coronavirus that is looming over whole world by lighting diya, candles or mobile phones within their household premises, on terrace, balcony, window or lawn.

Execution of Event:
Again, this movement falls in event category as at particular time people gathered for certain purpose and to achieve a goal. The goal was to ignite that power from within with unity through medium of light. Along with “taali bajao”, this event turned out to be sensational making India united and proud. The social media was flocked with pictures and videos of people from all over the nation lighting diyas.

These two events have showed that people do not have to stand at one place to be united but could be united by at staying at their homes through their mind and heart.

The Prime Minister’s speech announcing this event met with barrage of criticisms along with questions as to why his speech did not address the plan to tackle the spread of the virus, dealing with migrant workers situations or the economic crisis. Most pertinent questions were of the lack of gear and equipment being faced by doctors and healthcare workers across India. Numerous politicians criticized Modi calling him “Pradhan Showman” and one politician criticized him for cheering up people is being petty and puerile. Some supported him as well by saying that by lighting diyas and candles, there will be a feeling of positivity in people’s minds.


The tribute to healthcare workers not only bounded within India but spread to all around the world amid COVID-19 pandemic. People from all over the globe gave standing ovation to medical heroes from their windows and balconies.

The phenomenon of people cheering in evenings began in mid-January in the city of Wuhan in China, where the virus originated. After a successful campaign in Wuhan with slogans running, “Keep up the fight!”, Italy took off the practice, where those under quarantine not only clapped but they sang arias, football chants and popular songs, played instruments and waved flags. The idea quickly spread to other countries under lockdown like France, Spain, USA, India and many more.

In Siena, people sang their traditional folk songs. The choruses echoed down the narrow, deserted streets of the medieval town.

The ovation of the city of Florence was different from others. They paid respect for the dead and for people who were suffering and mourning. Everyday in Spain for some duration of days, people came out on their windows and balconies at 8 pm to accelerate the spirits of their heroes.
Germany also followed the same legacy of paying tribute daily but the clapping didn’t gain the same momentum as in other countries.

Residents in Turkey actively participated in this worldwide campaign, cheering medical workers- accompanied by the flicking of living room lights, car horns and whistles.

In London, the cheering was raucous. The streets buzzed with passionate outburst of cheering, blasting music from home stereos, waving mobile flashlights and banging on pots and pans.

Citizens all around the nations could be heard clapping and paying tribute to National saviors. Social media was bombarded with numerous posts with various trending twitter hashtags varying in each country.
The sense of gratitude for medical personnel, police officers and working staff unified whole world under one thread of COVID-19 pandemic crisis.


The nation never imagined or saw such impactful events ever before. Some people call it PR strategy by Modi government which somehow it was. As undoubtedly it created a solid image of Shri Narendra Modi and brought out the influence that one man has over 130 crore population. But more than that, it falls under category of special event.

During those times, every news article, every post on social media, every meme was about Coronavirus that how day by day it is deteriorating the conditions in the world. Rapid increasing number of cases, deaths, economy of the country crashing, people locked inside their homes buying only necessary commodities left intense trauma on people’s mind. No one ever imagined that buying grocery would become an adventure sport as to step out of their house.

A very renowned psychologist Dr Viktor E. Frankl wrote a book called “Man’s Search for Meaning” after he spent 3 years in torture prison cells during World War II. The conditions in which they lived couldn’t be compared with today’s times as it left a heart wrenching scars on their body and soul. It would be stupid to even compare coronavirus lockdown with that torture and arrest in prison camps. What this case study wants to focus on is the teaching that Dr Viktor gave to this world through his book. His primary teaching was that the driving force which keeps an individual moving forward in his life is hope. There were thousands of prisoners in camps all alone, seeing their family and friends die everyday but what kept them running was hope and purpose that future would bring brightness in their life. Viktor said, “He who has a why to live for can bear with almost any how.”

An individual who has a purpose or a goal to achieve in life will see all setbacks as petty hindrances. These hindrances won’t matter until that individual has a dream bigger than all this. Dr Viktor also said, “One cannot change a situation that causes his suffering, he can still choose his attitude.” He explained that inner freedom of choice is in our control. No one or no situation can take that away.

Comparing these two events and Covid-19 pandemic crisis with Dr Viktor’s teachings, it becomes explicit as how “taali bajao” and “diya jalao” event brought hope in everyone which was the primary concern at that point of time. People were seeing deaths with every second, trapped inside their homes, their work and career falling apart, feeling alone. But these events brought 130 crore people together under the thread of one family, one nation fighting for the same cause with a goal to achieve, to achieve the normal state and curb the crisis. These events could be some tactic of government politics but the positive impact it left on whole nation is indescribable. The country where every other month there are disputes and protests against some or the other issue, these events brought the diverse population of India under one shed and made them stand together, united.

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